Palmer and Harvey revamps vehicles with branded advertising

Brand advertising has begun appearing on the Palmer and Harvey (P&H) vehicle fleet for the first time. The initiative, involving more than 1,400 trucks, will be rolled out over the coming months.

Adverts, displayed on both sides of the vehicle, will be changed every three weeks to coincide with promotional periods.

The first supplier to take advantage of the new scheme is Burton’s Biscuits with its Maryland brand. The company’s business manager for route to market Ben Cooper said: “Partnering with the number one delivered wholesaler to the UK convenience market makes perfect sense for us. P&H lorries deliver to every postcode every day.”

The wholesaler’s channel marketing manager Simon Harris said that it would accept adverts only from existing suppliers.

Tel: Palmer and Harvey (01273) 222100
Tel: Burton’s Biscuits (01727) 899700