Nurishment launches #OLDSKOOLNEWCOOL brand-builder

Nurishment, the UK’s No.1 nutritionally enriched milk drink (IRI) from Grace Foods, is going retro with the launch of #OLDSKOOLNEWCOOL, its biggest ever social media brand-builder.

In a wide-ranging marketing drive, forecast to reach over 10 million consumers this year, #OLDSKOOLNEWCOOL will include the brand’s first dedicated gaming app, competitions and video content, as well as a series of animated short films.

The campaign includes high street and outdoor advertising, running from September for the rest of the year. A new product launch will also give consumers the chance to win some great retro prizes in November via an instant win on-pack promotion.

“We’ll be using #OLDSKOOLNEWCOOL across key social platforms to ensure that Nurishment is clearly aligned with retro, giving the brand massive standout,” says Nyree Chambers, Grace Foods UK’s head of marketing.

“The explosion in retro gaming is driven by the penetration of smartphones, and retro gaming is an ideal fit for Nurishment drinkers.”