Morrisons drops objection to Morris & Son logo

A ‘David and Goliath’ battle between Morrisons and Barnsley-based wholesaler Morris & Son over a new logo has ended after the supermarket giant dropped the case.

Andy Needham, managing director of Morris & Son, explained: “Nearly 60 years ago Morris Jacobs went into business with his son Stephen Jacobs. That was a bit of a mouthful so he shortened it to Morris & Son. Fast forward to [the beginning of December] and the legal bods at Wm Morrisons Supermarkets decided to object to a trademark application for a new logo for Morris & Son.

“I understand that people have jobs to do but found this one puzzling to say the least. We invested a smallish sum in a professionally designed logo, a colour scheme and a font for the first time ever. It’s not that similar to the supermarket giant’s own name or logo.”

Just before Christmas, Needham reported that the dispute had been resolved. “Very pleased that Morrisons have dropped their objection to this,” he said. “Thanks for using common sense!”

Tel: Morris & Son 0113-235 0553