Mondelez launches limited-edition Cadbury Dairy Milk gifting bars

Mondelez is encouraging shoppers to spread a little kindness with its new limited-edition Cadbury Dairy Milk gifting bars.

Available until the end of September, the bars (rsp £4.23) feature the uplifting quotes, ‘Perfect just the way you are’ and ‘You’re all kinds of amazing’.

Nancy Moore, brand manager for Cadbury Gifting, says: “The last year and a half has a taken a huge toll on the nation’s self-confidence but we know a simple compliment can go a long way to lift someone’s mood. We hope these new bars will inspire friends and families to share words of kindness with one another.”

To help drive sales, the launch will be supported with significant marketing investment, including PR, social media and in-store activity. A range of point-of-sale materials will also be available to capture the attention of shoppers in store.