Meadow Vale improves sustainability of Goodness Me! brand

Meadow Vale Foods has developed the Goodness Me! brand to be more sustainable.

Nigel O’Donnell, managing director, explained: “The new-look GoodnessMe packaging is now fully recyclable, eliminating at least nine tonnes of plastic going to landfill every year. In terms of the product, we only use responsibly sourced palm oil (RSPO), allergens have been reduced, salt content meets FSA guidelines and the meat content has been increased.

“All of this has been achieved whilst continuing to deliver great tasting, healthier chicken, using only natural chicken breast fillet, which of course, is fully cooked and individually quick-frozen to help reduce waste and eliminate the risk of handling raw poultry – even more important in today’s environment.”

Meadowvale Foods has upgraded the pack design for greater stand-out in the freezer and has created a number of menu idea videos to demonstrate the flexibility of the range and provide inspiration.

Chris Moyes, development chef at Meadow Vale, said: “Each product has so much versatility. From sandwiches to salads, wraps to burgers and great tasting curries, the products can be oven baked, added straight to a dish or thaw and served.”

Established for over 30 years, Meadow Vale Foods is a leading supplier of fully cooked and individually quick-frozen poultry products to the foodservice sector. Its range has the top AA BRC accreditation and is also Halal accredited.