Lynas Foodservice launches Order Your Way initiative

Lynas Foodservice has launched ‘Order Your Way’ – a new service designed to help customers.

Andrew Lynas: ‘This is a simple but substantial move for us to evolve our offer and our customer service.’

“We know our customers are all struggling with time so we are launching Order Your Way with one goal – to make our customers’ lives easier,” said Andrew Lynas, group managing director.

“With Order Your Way, customers can order how they want, when they want, 24 hours a day, seven days a week.

“Customers can choose how and when to send their order. This could be by email or a WhatsApp message. They can send us a photo of a handwritten list on a notepad or the whiteboard in the kitchen. They can send us an Excel file, Word document, note or PDF – we will even be taking orders by WhatsApp voicenote in the coming months! And, of course, orders can also be placed on the website or by talking to our sales team on the telephone and on a dedicated app.

“It’s about what works best for the customer and, crucially, saves them valuable time.”

Lynas Foodservice is working with specialist platform Choco AI to utilise artificial intelligence to streamline order processes to ensure accuracy and drive time efficiency. It transforms all emails, messages, images and voicemails into integrated orders, capturing and processing in real time into the Lynas enterprise resource planning (ERP).

Lynas said: “This is a simple but substantial move for us to evolve our offer and our customer service, but also really make a difference to customers day to day. We believe this will drive the whole UK and Ireland foodservice sector forward.”

Based in Coleraine in Northern Ireland, Lynas Foodservice was established more than 70 years ago. Still run by the same family, the wholesaler is now the largest family-operated foodservice company in Ireland and has expanded into Scotland.

Lynas supplies more than 5,000 customers across UK and Ireland with more than 5,000 catering products. The company employs more than 700 staff.