KP Snacks launches £50,000 McCoy’s giveback for retailers

KP Snacks has unveiled a £50,000 McCoy’s Giveback promotion, supporting retailers and their staff amidst ongoing pressures they are facing.

Running for eight weeks from 19 September, the McCoy’s Giveback offers retailers the chance to win one of 100 £500 cash prizes. Retailers at participating wholesalers will be entered into the free prize draw when they buy five cases of McCoy’s Grab Bags or £1 PMPs.

Matt Collins, trading director at KP Snacks, says: “It has been a challenging time for our retail partners and we are proud to be supporting them with the launch of our McCoy’s giveback.

“As the UK’s number one ridged crisp brand, McCoy’s is a well-loved and trusted brand, making it the perfect choice for our giveback initiative. With a flavourful portfolio available in a range of formats, McCoy’s are a must-stock to drive sales for retailers.”

A survey by KP Snacks and ACS found that 50% of retailers are feeling more negative than this time last year and that 50% have also reported that their personal finances have worsened because of the cost-of-living crisis. Meanwhile, 100% of retailers said their day-to-day costs of running their business had increased.

Addressing these difficulties and offering further support to retailers, KP Snacks is donating £20,000 to GroceryAid from McCoy’s sales. The donation will improve convenience retailers’ access to emotional and practical support as well as financial aid.

Collins comments: “By donating to GroceryAid, we hope we can make a genuine difference to retailers in need of help.”

The McCoy’s brand is worth £146.8 million, growing in value by 10.4% and has one of the top 5 best-selling £1 PMP ranges (Nielsen).