Kingsway pick & mix brand gets a new look to mark 60th anniversary

Hancocks has given its Kingsway pick & mix brand a new look to mark its 60th birthday.

The logo has been updated from a jester crown to a royal crown, with the founding year added to emphasise its longevity in the confectionery market. Product types have been given their own colours to make navigation and recognition easier – both for retailers and their customers.

In addition, a new Popcorn Mallows 1kg bulk bag features the new Kingsway branding.

Kingsway will also shortly introduce a new premium range labelled ‘Experts Choice’, with an easily identifiable  gold crown and logo.

Chris Smith, marketing communications manager at Hancocks, says: “The Kingsway logo hasn’t been refreshed for a decade so now is the perfect time to give it a new, modern look.

“This is a popular range for Hancocks both in store and online. It’s recognised for its top quality and supplying products retailers can rely on.

“The Experts Choice range will take that one step further with the very best premium products for retailers and their customers to enjoy.”

Hancocks is the UK’s leading confectionery wholesaler with 14 branches and an online channel www.hancocks.co.uk.