Kellogg’s unveils Strawberry Sundae flavour Rice Krispies Squares

Kellogg’s UK has added a new limited-edition Strawberry Sundae flavour to its American Style Rice Krispies Squares range.

The new bars are available now in Asda, starting at £1.65 for a pack of four, and will be rolled out to other outlets in the coming weeks.

Rice Krispies Squares is the leading snacks brand in the treat segment (IRI), with 2.9 million households consuming them every year in the UK (Kantar).

Sam Harper, Kellogg’s UKI snacks activation brand lead, says: “Our American Style range of Rice Krispies Squares has continued to go down a treat with shoppers. The addition of our limited-edition Strawberry Sundae flavour is something we know Squares fans will love.”

The American Style range also includes a Mint Choc Shake flavour, which was launched last year.