Kellogg’s launches salted caramel variant of Crunchy Nut

Kellogg’s has expanded its Crunchy Nut offering with the introduction of a new Salted Caramel Flavour Twist variant.

Crunchy Nut is the number one cereal brand in convenience (IRI), and the new variant will be available to wholesale and independent retailers in a 460g price-marked pack at £3.29 from March 2023.

A new digital advertising campaign for the brand, positioned around the famous strapline ‘The trouble is they taste too good…’, will run across YouTube, Instagram and Facebook in February.

Rui Frias, senior brand activation manager at Kellogg’s UKI, says: “Crunchy Nut is our biggest cereal brand and this will be the first time we’ve made the decision to introduce a twist on our classic honey-nut flavour.

“Salted caramel was the perfect pairing for the brand and we can’t wait to see what people think. With the huge fan base the cereal has, we are always looking for ways to innovate and excite in the category.’’

The cereal giant has launched HFSS guidance for convenience retailers, foodservice outlets and cash & carries on its ‘Vantage by Kellogg’s’ website: https://www.kelloggsvantage.co.uk/en_GB/home.html

The latest updates to the platform allow traders to learn more about HFSS restrictions, find out how they’re impacted, and gain an understanding of which Kellogg’s products are HFSS-compliant.

In other news, Pringles is giving gaming fans a chance to win the ultimate PC gaming set-up, worth over £1,000, and a host of others prizes as part of its new on-pack promotion kicking off in Spring 2023.

The promotion comes as gaming has increased in popularity, with one out of every two people in Europe considering themselves gamers and over 31 billion hours of live stream being viewed in 2021 (NewZoo).

The on-pack competition will be available from March 2023 across 165g standard cans and price-marked packs of Pringles’ core flavours. It will be supported with PoS for use in HFSS compliant locations.

Hannah Fearnley, Kellogg’s UKI senior sales manager, says: “This is our fifth year running a Pringles gaming activation, so we are really excited to drive engagement and to give our shoppers the chance to win some great prizes. With the ever-increasing popularity of gaming, we’re keen to capture that audience’s attention as the most talked snack amongst those shoppers.’’