Kellogg’s announces the launch of non-HFSS Coco Pops Chocos

Kellogg’s has expanded its non-HFSS Coco Pops range with the introduction of Coco Pops Chocos.

Coco Pops is the UK’s number one children’s cereal brand (IRI), and the latest launch from Kellogg’s has the same chocolatey taste as Original Coco Pops but with curved, crunchy shells.

The non-HFSS product comes as part of Kellogg’s continued efforts to lower sugar within its kids’ cereals portfolio. Since 2017, the company has reduced sugar in Original Coco Pops by 43%.

Coco Pops Chocos has an rsp of £3.29 for a 430g pack.

Rui Frias, senior activation brand manager at Kellogg’s UKI, says: “We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table, whilst keeping the rich chocolate and caramel notes that are characteristic to the brand.”

The launch follows the introduction of Strawberry & White Choc Flavour Coco Pops in 2021 and Hazelnut Choc Flavour in 2022.