Kellanova launches Pringles Hot Blazin’ Fried Chicken in convenience channel

Following a successful roll-out across grocers nationwide, Kellanova has expanded its convenience offering with a new, fiery addition to its Pringles Hot portfolio: Blazin’ Fried Chicken.

Launched in response to increased demand for spicy snack varieties, a trend that has grown by 23% across Europe (IRI), the new flavour (rsp £2.75 for 160g) joins the existing Pringles Hot varieties: Smokin’ BBQ Ribs, Kickin’ Sour Cream, and Sweet Chilli.

Awareness of Pringles Hot Blazin’ Fried Chicken with convenience shoppers will be amplified by a year-long, high-impact partnership with footballer Cole Palmer.

Seanáin McGuigan, Pringles brand manager UKI, says: “With the rise in popularity of hot and spicy foods in the UK, our new Blazin’ Fried Chicken flavour taps into this growing trend to give consumers more variety and choice when it comes to spicy snacks. We know it’s been a hit in the grocery channel, and we’re excited to keep sales hot by giving convenience retailers the opportunity to capitalise on this trend.

“Partnering with Cole Palmer for the launch of Blazin’ Fried Chicken was a no brainer – he’s infamous for being a cool operator, so it was a lot of fun to turn up the heat and see whether he could handle our Hot range! With this increased brand visibility and investment, retailers should ensure their shelves are stocked to meet demand.”