JUUL Labs adds four flavours to range for JUUL2 system

JUUL Labs has expanded its flavour portfolio for the JUUL2 system, introducing new Mango, Apple, Watermelon and Lychee pod flavours.

Two-pack pods are available to all channels, with four-packs offered to select key accounts.

The rsp for the Starter Kit (which contains Virginia Tobacco & Crisp Menthol) is £9.99, Device Kit £6.99, Refill Kit 2-pack £6.99, Refill Kit 4-pack £13.99. Point-of-sale materials are available.

This expanded portfolio is a direct response to consistent research indicating that flavours play a significant role in attracting adult smokers to switch to vaping and in helping them maintain abstinence from smoking (https://publications.parliament.uk/).

Melissa Wisdom, managing director of Juul Labs UK, says: “Our carefully-curated, focused portfolio of tobacco, menthol and new single-fruit flavours has been designed to help adult smokers accelerate their switching journey.

“Juul’s priority remains providing a high-quality, effective, and responsible alternative for adult smokers. Our updated portfolio is a testament to our dedication to ensure every product in our portfolio serves our core mission.”

With approximately six million adult smokers in the UK, vaping is recognised as one of the most effective methods for quitting cigarettes, yet its potential remains largely untapped (https://www.nhs.uk, https://ash.org.uk). JUUL2 boasts a highly-competitive success rate for adult smokers switching completely from tobacco after 12 months, and the company aims to encourage more adult smokers to switch with its new product portfolio.

Richard Cook, Juul Labs’ UK commercial director, says: “We’ve invested significant R&D in developing these new offerings, specifically tailored to adult preferences, while maintaining our strict guidelines against youth appeal. We will continue to monitor the performance of our existing products and ensure that the range on the shelf is the most suitable for retailers and adult smokers.”