JJ to expand product range and open more London branches

JJ Foodservice is set to expand its product range by 67% and is planning to open more branches in London.

Kaan Hendekli: ‘We’re committed to expanding our physical presence with new branches in London.’

The wholesaler currently offers 3,000 product lines and plans to increase this to 5,000.

“Our Advance Order marketplace will ensure nationwide availability of the expanded range, boosting both visibility and sales,” explained chief operating officer Kaan Hendekli at the wholesaler’s recent supplier conference.

The wholesaler reported 15% growth in its Advance Order marketplace and a 41% boost in JJ Home, which now features 900 product lines.

“We’re committed to expanding our physical presence with new branches in London, presenting exciting growth opportunities for suppliers,” said Hendekli. “We’ll also pursue targeted acquisitions in key sectors to enhance our capabilities and strengthen market influence.”

JJ Foodservice is expecting the eating-out market to bounce back. Chief product officer Sezer Ozkul said: “With inflation easing, consumer confidence is beginning to return after two years of belt-tightening. The eating-out market is finally ready for a comeback.”

JJ Foodservice shared its strategic focus on emerging markets, particularly the Korean, Thai and Japanese food sectors, which are expected to drive growth over the next five years.

“The World Food Asia market is one of the most exciting trends in foodservice,” said Ozkul. “We’re expanding our range to meet demand for Asian fusion foods, serving restaurant customers who expect high-quality products and exceptional service.”