JJ Foodservice introduces own-brand Japanese-style sushi rice

JJ Foodservice has introduced its first own-brand product for Japanese restaurants.

Rice Majestic Sushi Rice is a premium Japanese-style short-grain rice, priced from £16.99 for a 10kg bag.

Baris Kacar, chief product officer at JJ Foodservice, said: “This sasanishiki rice has excellent texture and consistency, holding its shape perfectly for sushi and traditional Japanese dishes. At a competitive price, Rice Majestic offers an affordable way for caterers to enhance their sushi menus without compromising on quality.”

JJ Foodservice has also introduced a smaller pack size for its Thai Majestic Hom Mali rice, catering to smaller businesses and home cooks.

“Rice Majestic Sushi Rice is just the beginning of our expansion into World Food Asia menus,” said Kacar. “We’re dedicated to giving restaurants access to premium ingredients that help them create authentic, standout dishes their customers love.”