James Hall & Co upgrades SPAR North of England meal deals

James Hall & Co has upgraded SPAR North of England’s range of meal deals.

The creation of a premium meal deal for £5 features hot food, sushi or a deli baguette, sub or panini as mains, along with a snack and a drink.

This new offer complements the existing standard meal deal, set at £4.25. This consists of a main – including pre-packed SPAR sandwiches, wraps, pasta pots, and salad pots – with a snack and a drink. The standard meal deal has also been expanded to include more than 400 drinks lines and over 50 snack products.

As well as the changes to the lunchtime meal deals, SPAR North of England stores continue to offer a breakfast meal deal, which includes a breakfast roll and hot drink for £3.75. Also available are coffee & cake and coffee & pastry deals, where customers can purchase a regular Cheeky Coffee and Clayton Park cake or continental pastry of their choice for £2.75.

Months of work have gone into reviewing and improving the meal deal at SPAR stores in Northern England owned or serviced by James Hall & Co, and the changes are the biggest to be implemented simultaneously by the business in 15 years.

Kim Hudson, food to go development manager at James Hall & Co, said: “We are excited to implement the new premium meal deal and introduce the changes to the range we think customers will love.

“An enormous amount of work has gone into the entire meal deal review, and it has been a fantastic effort from departments across the company. The preparation has included a lot of market research, as well as taking in a broad spectrum of feedback from our deli teams in our company-owned SPAR stores, and those of our independent SPAR retailers.

“We now believe we have a comprehensive offer that is best in convenience, delivering customers value for money without compromising on quality, at a time when it has never been more important.

“The upgrades have been supported by a complete marketing campaign, and the brand new in-store print marketing and digital screen assets are really placing meal deals front and centre of our customers when they come into store.”