James Hall & Co offers Yorkshire Tea in SPAR stores

James Hall & Co has joined forces with Yorkshire Tea to offer the brew at 125 SPAR stores in the north of England.

The tea is offered in the stores where a Cheeky Coffee machine is installed.

The development comes as sales of Cheeky Coffee continue to rise – sales are now at 1.8 million cups annually.

Cheeky Coffee is being rolled out to all SPAR stores within James Hall & Co’s G&E Murgatroyd company stores division by the end of this year, and an increasing number of SPAR independent retailers are also adopting the brand.

Peter Dodding, sales director at James Hall & Co and chairman of the SPAR Northern Guild, said: “It is wonderful to secure a deal and now be able to provide such an iconic brand as Yorkshire Tea alongside our Cheeky Coffee offer at SPAR stores. I think it is testament to the growth of the Cheeky Coffee brand over the last couple of years and its position in the market now that we were able to secure this tie-up.

“From Carlisle to Connah’s Quay and Newcastle to Nafferton, we know SPAR customers are seeking out Cheeky Coffee for its great taste and value. The growth is only going to continue in the next 12 months and beyond as many more SPAR retailers begin to offer it to customers.

“SPAR retailers now have a superb tea alternative that comes with a legion of followers to complement the coffee offer and support their sales drive in this key category area.”