James Hall & Co launches soughdough bread into SPAR stores

James Hall & Co has launched six new sourdough lines – made by its Clayton Park Bakery – into selected company-owned SPAR stores and SPAR independent retailers in the North of England.

The launch is being supported by digital marketing and new in-store PoS highlighting the handmade nature of the products and Clayton Park’s heritage as an Accrington baker.

The new sourdough lines are: Half Sliced Sourdough Boule White 450g, Half Sliced Sourdough Boule Malted Flake 450g, Half Sliced Multi-seed with Sourdough Boule 450g, Whole Unsliced Sourdough Boule White 900g, Whole Unsliced Sourdough Boule Malted Flake 900g, and White Farmhouse Loaf with Sourdough 800g.

Barry Thomas, founder & managing director of Clayton Park Bakery, said: “We are delighted to launch our sourdough lines into a selected number of SPAR stores across the North of England.

“The strapline for the launch of our sourdough products is ‘patience meets flavour’ as I think any baker will tell you sourdough is a tricky product to perfect. We have been working hard to get the taste and texture right with our loaves, and we are thrilled with the finished result.

“Since 1995, Clayton Park Bakery has proudly been producing our award-winning range of pies and baked goods. We felt it was a nice touch to add the ‘handmade in Accrington’ messaging to the packaging to bring it home to our skilled team of bakers and to where the company began 30 years ago.”

Clayton Park Bakery was acquired in 2011 by James Hall & Co.