Imperial Tobacco unveils retro-themed Rizla papers

Imperial Tobacco has unveiled retro-themed, limited-edition Rizla papers.

Available in Golden Virginia Original, Amber, and Yellow, the limited-edition papers have proved a hit over the years, with some smokers collecting the packs as well as using the papers to roll tobacco.

Andrew Malm, UK market manager for Imperial Brands, says: “We’re delighted to introduce our 2024 limited-edition rolling papers to retailers this Christmas.

“Demand for these rolling papers has traditionally proven to be high, with great interest in the pack designs from consumers. We therefore recommend that retailers stock up now to maximise on the business opportunity available this festive season!”