Hancocks Sheffield relaunched after major refurbishment

Hancocks in Sheffield has undergone a major six-figure refurbishment, improving the customer experience.

The confectionery specialist is inviting retailers to the store for a relaunch event on 18 July, when there will be significant savings on big brands, novelty products, pick-and-mix sweets, and drinks. In addition, retailers can take advantage of a double discount on the Kingsway multi-buy pick-and-mix deal.

Free Vidal Dipper Max chew bars are being given to every customer who purchases on the day, and trade shoppers can also take part in a competition where they have a chance to win 2 x £250 Amazon voucher and a 50” TV.

The refurbishment is part of an improvement initiative that has been rolled out across all 14 Hancocks stores across the UK.

To improve the customer journey, Hancocks has made it easier for new customers to navigate the stores by implementing clear external signage, directional signs in store, branded aisles and specialist areas.

The store has dedicated sections for bestsellers, new products, vegan sweets, multi-buy options, kids novelty, sweet deals, and clearance. These sections are clearly marked with new headers and banners, making it easy for retailers to locate products.

In addition, popular brands have their own branded areas with promotional screens, display examples and branded baseboards showcasing their offers.

The depot now also has a welcome board with a QR code showcasing all current offers; the boxed products now have a ‘look what’s in the box’ label; and there are clearly designated till points with a marketing screen and a ‘thank you for shopping with us’ sign which also invites customers to shop online.

Jonathan Summerley, chief operating officer at Hancocks, said: “We are thrilled to unveil our newly refurbished Sheffield depot to our valued customers.

“This upgrade represents our commitment to providing an enhanced shopping experience and improving the customer journey for our new and existing shoppers.

“Our Sheffield trade customers can expect a more efficient, welcoming environment and easy navigation from the moment they enter until they reach the checkout.

“The whole team is looking forward to welcoming everyone to our fresh new depot and discover the many improvements we’ve made to better serve their needs.”