Hancocks relaunches Portsmouth and Bristol branches with fresh new look

Hancocks in Portsmouth has been relaunched following a six-figure investment in the premises, while the company’s depot in Avonmouth, Bristol, has benefited from a fresh new look.

The Portsmouth depot was closed from 22 December to 7 January for the major renovation, including improvements to the floors, roof, heating, offices, IT systems and decor. A relaunch event was held on 29 February.

Both the Portsmouth and Bristol stores are now laid out in a familiar supermarket format, with directional signs on top of all aisles. There are welcome boards, clearer signs, branded aisles and specialist areas to provide easier in-store navigation. These feature bestsellers, multi-buy options, new products, vegan sweets and kids novelty. Larger brands such as Cadbury, Nestlé and Mars also have dedicated sections within aisles.

Current deals can be found from the QR code on the welcome board or in the sweet deals area near till points, alongside a large clearance section. Customers can also find some try-before-you-buy lines and ‘look what’s in the box’ products so they know exactly what they’re purchasing.

Shoppers are encouraged to approach the staff members who have recently undergone additional training to provide the best advice and service possible.

There will be Sweetest Day events held at the Hancocks depots on 7 March. This will give retailers an opportunity to check out the revamped stores while taking advantage of  exclusive one-day-only deals.

Jonathan Summerley, chief operating officer at Hancocks, commented: “Our goal is to offer retail customers easy in-store navigation from the moment they enter until they reach the checkout.

“The Bristol depot is the second Hancocks store to undergo a refurb and the Portsmouth depot is the third. Eventually we’re hoping to roll out the improvement plan in all our 14 stores across the UK.”