Foodservice division of Kitwave joins Country Range

Country Range Group has confirmed that the foodservice division of Kitwave Group plc has become a member.

Martin Ward: ‘We’re confident that Kitwave will be a great fit for our group.’

The growing Kitwave division is made up of four wholesalers – Millers Foodservice, MJ Baker Foodservice, Total Foodservice and WestCountry – which have a combined turnover of £126 million. The businesses operate from eight depots across the UK, with a fleet of 200 delivery vehicles and a 96-strong sales force.

Kitwave follows Arthur David, Waterdene Foodservice, Brook Street Foodservice and Harlech Foodservice in joining the Country Range Group since the beginning of last year.

Kitwave will immediately benefit from the Country Range Group’s buying power, analysis, data and insights, the three-tiered own-brand portfolio, and wide-ranging marketing campaigns and promotions.

Country Range Group chief executive Martin Ward said: “On behalf of the group and our members, I wish a warm welcome to the whole Kitwave team. The business has been built on hard work, great people and by providing the best customer service so we’re confident they will be a great fit for our group.”

Ben Maxted, Kitwave Group chief executive officer, commented: “We are delighted to be joining CRG at a time that we are strategically growing our own foodservice offering. The product portfolio, marketing support and shared knowledge will ensure we continue to improve our own offering and service in a sustainable way as we work closely to support our own valued customer base.”