JW Filshill relaunches website to reflect customer needs

Glasgow-based wholesaler JW Filshill has relaunched its website – www.filshill.co.uk – to meet the demands of the growing number of tech-savvy retailers joining its KeyStore fascia group.

The new design and upgrades, which include features that are mobile-friendly to accommodate the needs of busy retailers who like to order on the move, also complement the relocation of Filshill’s headquarters from Hillington to a purpose-built distribution centre at Westway Park near Glasgow Airport in March 2023.

Filshill’s group marketing manager Sue Man said that the new website offers a contemporary design, with artwork elements that align to the graphics used in the new Westway distribution depot.

“Our goal was to create a mobile-friendly platform that is as visually striking as our custom-built depot.”

Simon Hannah, chief executive officer at Filshill, added: “As today’s generation of retailers embraces technology and expects cutting-edge solutions to help them stay on top of their businesses – in the shop, at home, or on the move – we have responded to customer needs to make finding products and ordering faster more straightforward.”

The new website is linked to the Filshill app which features time-saving features such as instant barcode scanning for convenient ordering, user-managed favourites, and instant notification of current promotions. Customers also benefit from online order management giving visibility of orders and delivery tracking, plus account management for payment notifications.

In addition, customers can search Filshill’s full product range, place orders, and view their account history. Those using the wholesaler’s ReScan EPoS system also benefit from real-time data that provides information to help them drive profitability and run their shops much more efficiently.