Filshill launches a new KeyStore website to attract new members
JW Filshill has launched a new business website https://business.keystore.co.uk/ for its KeyStore symbol group, designed to give prospective retailers information about the fascia.
The website provides information on the three brands available – KeyStore, KeyStore More and KeyStore Express – and the benefits of choosing the fascia. It also includes videos of current KeyStore retailers discussing why they have chosen the group along with information on the support available from the group’s business development managers and sales teams.
The site also includes details about the group’s marketing, technology and community support initiatives, as well as FAQs.
Craig Brown, Filshill’s retail sales director, said: “Our new KeyStore website provides all the information prospective retailers need to know about the fascia and how we operate in one place and is presented in a simple format that is easy to navigate.
“As we ease further out of lockdown, our business development managers will be in a position to visit retailers who are keen to trade with a symbol group that offers high-profile branding, attractive pricing, a comprehensive product range, state-of-the-art technology solutions and business support that is unrivalled in the convenience marketplace.
“We’ve had a pipeline of enquiries from retailers during lockdown and we are keen to expand our existing estate by recruiting ambitious retailers who want to join the KeyStore family to work with us to grow their business.”
KeyStore and JW Filshill were recently ranked No.1 by suppliers in the independent UK-wide industry survey conducted by the Advantage Group, which asks suppliers to rate a defined set of wholesalers and symbol groups across several categories, ranging from category and business development to supply chain management and execution of promotional and marketing plans.
KeyStore led the fascia groups for the second consecutive year while Filshill come out on top in the wholesale channel programme for the eighth year in succession.
JW Filshill, one of Scotland’s oldest independent food and drink wholesalers with a turnover of £155 million, supplies 187 KeyStore convenience stores across Scotland and the north of England. Plans are under way to relocate to a brand new, purpose-built distribution centre near Glasgow Airport.
