Elbrook Cash & Carry rebranded as Drinks Wholesale Group

Elbrook Cash & Carry has been rebranded as Drinks Wholesale Group.

As part of the change, which was effective on 14 April, the business has unveiled a new logo. However, the company has assured its customers and suppliers that its core services, values and leadership will remain unchanged, with all existing agreements, partnerships and operations continuing without interruption.

Based in Mitcham, Southall and Croydon, the wholesaler stocks over 8,000 products and supplies various types of trade customers including convenience stores, pubs, bars and restaurants.

“This name change represents more than just a new look – it’s a symbol of our evolution and ambition,” said a company spokesperson. “Drinks Wholesale Group Ltd embodies the power, reach, and modern spirit of our business as we continue to grow and serve our customers with excellence.”

In 2022, Elbrook Cash & Carry was sold by former owner and director Frank Khalid for an undisclosed sum to family friends Ajit and Sanmeet Chawla.