Dairylea and Trainline join forces for Discovery Days promotion

Mondelez International has unveiled Discovery Days – a new partnership between Dairylea and Trainline, which provides families with discounted train tickets.

Until 31 May, shoppers will be able to get £10 off family train tickets by scanning QR codes on promotional packs of Dairylea Triangles.

Ria Rianti, senior brand manager for Dairylea at Mondelez International, said: “We’re so excited to be partnering with Trainline for Discovery Days, giving families the opportunity to get cheaper travel and explore the UK!

“The partnership is set to be our biggest campaign of the year and gives retailers a valuable opportunity to drive excitement with shoppers and boost sales in the category.

“The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness (MetrixLab). This makes it an ideal range to activate a partnership like this one, giving families a little something extra in their shopping basket.”

The campaign will be supported by PR, radio, out-of-home and social activity, as well as in-store activations.