CCEP partners with Booker, Bestway and Unitas wholesalers for FareShare

Coca-Cola Europacific Partners (CCEP) has joined forces with Booker, Bestway and Unitas wholesalers to donate the equivalent of up to 300,000 meals to FareShare, the UK’s leading food redistribution charity.

Until 6 January , CCEP will donate the equivalent of five meals to FareShare for every Coca-Cola Zero Sugar 6 x two-litre pack purchased across 108 Booker participating wholesale depots, up to a maximum donation of 100,000 meals.

In addition, throughout December, the soft drinks supplier will donate the equivalent of five meals to FareShare for every Coca-Cola Zero Sugar 12 x 500ml pack purchased across 100 Unitas and Bestway participating wholesale depots, up to a maximum donation of 200,000 meals.

The promotion is being supported by depot standees, pallet shrouds and digital screens, alongside digital assets that wholesalers can share through their own communication channels.

The promotion runs alongside Coca-Cola’s commitment to donate the equivalent of one meal per person that attends the Coca-Cola Christmas Truck tour. Coca-Cola aims to donate the equivalent of up to a total of one million meals via FareShare this festive season.