Brentwood-based Direct Traders joins Sugro

Direct Traders has joined Sugro.

Based in Brentwood in Essex, Direct Traders has been trading since 2012, supplying a wide range of food and non-food products to the hospitality sector.

Nadeem Iqbal, director of Direct Traders, commented: “This partnership marks an important milestone for us, as it will empower us to better serve our valued customers by providing access to a wider range of high-quality products and resources at competitive prices.

“By leveraging the collective strength and expertise of Sugro, we are confident that we will be able to enhance our ability to meet the needs and expectations of our customers. For our team members, this partnership opens new opportunities for growth and development as we tap into the knowledge and support offered by Sugro. We are excited about the opportunities that lie ahead and look forward to sharing this journey with our customers.”

Sugro’s business development manager Sue Hubber added: “We are very excited to welcome Nadeem Iqbal and the team at Direct Traders to the Sugro family. Direct Traders’ motto ‘Taste the Wholesale Difference’ captures the spirit of what they bring to the group. With an appetite to grow their range and supplier connections, they bring their own expertise of the hospitality sector to the group. We are looking forward to working with them to extend our reach in this market and supporting their sales through Sugro relationships and commercial platforms.”