Brakes to hold Foodie Expo at three UK locations

Brakes is running three major live food events this year, each featuring more than 60 stands hosted by small businesses and national brands, alongside live demonstrations and presentations on food trends.

An online event is running alongside the physical events, allowing customers to access content from the live event virtually.

The Foodie Expo will be held in Scotland on 1 May, Birmingham on 22 May, and in the South of England on 25 September (venue to be confirmed).

The Scottish event will take place at the Royal Highland Centre. Throughout the day, customers will be able see a range of demonstrations highlighting topical events and the latest trends in foodservice, including Grab & Go, Plant-Forward and Summer Dining.

In Birmingham, the event will be held at Edgbaston Cricket Ground, where customers will be able to experience similar demonstrations, with the addition of specialist care and education presentations.

Paul Nieduszynski, Sysco GB CEO, said: “Last year, we launched our first major live events since the pandemic and the feedback was excellent. There’s nothing like being able to see, smell and taste food to help make decisions on menus.

“This year we’ve expanded the Foodie Expo to include live demonstrations so that we can provide practical examples of how products can be used in kitchens.”

Brakes online event showcases 45 virtual stands, and features helpful resources including recipes, insights and solutions to save money, time and labour. In addition, customers will be able to take part in competitions and earn mybrakes rewards cashback on the products featured.