Brakes launches new Birchstead fresh meat range

Brakes has launched a range of almost 60 fresh beef products under its new Birchstead brand.

Sourced from British and Irish farms, the range features a variety of products, from steaks and joints to mince and burgers, along with a premium selection of dry-aged cuts. There are two tiers of beef products: Birchstead and Birchstead Reserve.

All partner farms supplying Birchstead beef are accredited by Bord Bia or Red Tractor. Skilled butchers ensure ‘exacting specifications, meticulous curation, and expert maturation processes’.

Paul Nieduszynski, Sysco GB CEO, said: “Birchstead is more than just a brand, it’s a promise of quality from farm to fork, offering fresh beef that delivers consistency, flavour, and excellence every time. We are really excited to bring this extraordinary range to customers, helping them elevate their menus with tender, responsibly sourced beef.”