Brakes holds prices on more than 7,000 products until October

Brakes is holding prices on more than 7,000 products between April and October 2024.

The initiative follows a similar campaign last year where Brakes held prices on more than 1,800 products.

As part of the Spring campaign, Brakes is also cutting the price of some of its most popular products, such as baked beans, bacon, chicken, crisps and eggs. The products will see an average price reduction of 6%.

Paul Nieduszynski, CEO of Sysco GB, said: “From energy to staff costs, there is still a great deal of uncertainty around the costs that the industry is facing. These price holds provide some longer-term reassurance that will help our independent customers plan with a greater level of certainty.

“At the same time, we want to ensure that we offer our customers the best value, so we’ve looked at the products they buy most often and reduced the prices of many of the most popular products in the range.”