Boost unveils Juic’d £1 PMP 500ml canned energy drinks

Boost Drinks has introduced Juic’d, a new 500ml canned energy drink range.

Made with 5% real fruit juice, Juic’d is available in three flavours: Mango & Tropical Blitz, Watermelon & Lime Twist, and Pineapple & Guava Punch.

The drinks come in £1 price-marked cans, designed to help retailers to communicate great value on fixture amidst increased consumer price consciousness, while still delivering excellent margins. There are 12 cases to a case.

Sales of 500ml cans are showing 28% growth (IRI) and are the fastest growing segment in energy drinks.

Adrian Hipkiss, marketing & international business director at Boost Drinks, says: “Our business operates on listening to the needs and wants of our customers and end consumers. Coupled with the category data, it was clear there is a huge demand for a new brand in the 500ml can space.

“Juic’d is jam-packed full of flavour, with real fruit juice refreshment but at the same great Boost value price point for consumers. With the cost-of-living increases, it’s great to be able to launch a new brand in this thriving category and provide more choice for consumers.”

To support the launch, a cross-channel marketing strategy will include out-of-home activity, digital advertising and social media, as well as a creative depot activation.