Booker announces partnership deal with Enterprise Inns

Booker Group, including Makro, has entered into an arrangement with Enterprise Inns whereby the pub chain will be able to source a wide range of food and non-food from the C&C/wholesaler.

Over 5,000 publicans can now visit the Booker website and use the online ordering platform. Items available include fresh meat (cut to order), fruit & veg, snacks, bakery, delicatessen, frozen food and dairy products. Among the non-food lines are catering utensils, disposables and cleaning and hygiene products.

The chain of leased and tenanted pubs already uses Brakes as a major supplier, but a spokeswoman for the company dismissed a suggestion that this company is being replaced by Booker. She told Cash & Carry Management: “This deal just enhances our portfolio.”

James Armitage, Enterprise sales & marketing director, said: “We are delighted to have Booker and Makro on board to bolster our foodservice offer alongside our other providers. It is a significant development which will bring huge benefits to our publicans’ business.”

Also available through the wholesale chain are recipes, with cost-per-portion suggested selling prices and gross profit calculations. There is free delivery on all orders over £100 (ex-VAT).

Booker Group catering director Stuart Hyslop said: “I am confident we have the choice, price and service to help Enterprise publicans increase sales and profits.”

The C&C/wholesaler will be exhibiting at all six Enterprise trade shows over the coming year.

Tel: Booker (01933) 371000
Tel: Enterprise Inns 0121-733 7700