Bobby’s Foods becomes exclusive distributor for Yummy bars

Bobby’s Foods has signed a deal to become the exclusive distributor for Yummy chocolate vitamin bars in the convenience channel.

The Yummy bar is claimed to be a revolutionary product within the confectionery category. Each bar contains one-third less sugar than leading brands and provides 50% of a child’s recommended daily vitamins.

Available from Bobby’s in caramel and strawberry variants, the Yummy bars are nut and gluten-free, contain no artificial flavours or colours, and are suitable for vegetarians.

Bobby’s is supporting the launch with a free-standing display unit (FSDU), which displays 12 shelf-ready packs, each containing 24 bars.

Bobby’s marketing manager Carmelina Mancini commented: “Yummy bars are the result of a little bit of science and a lot of innovation. We have witnessed an increasing demand from consumers for healthier confectionery alternatives that still deliver on taste; the Yummy bar is that product.”