Appleby Westward aims for a SPAR-Tacular Summer

SPAR South West’s primary distributor Appleby Westward is running an advertising campaign called SPAR-Tacular Summer until 18 September.

As well as online giveaways aimed at enhancing the summer shopping experience in SPAR stores, the campaign showcases promotions and discounts available to customers. Splitting into four areas – SPAR-Tacular Wine Festival, Summer Drinks, Picnics & BBQs and Summer of Sports – each theme is tailored to providing great deals and inspiration to shoppers over the summer months.

Nick Vivian, head of marketing at SPAR South West, said: “SPAR South West stores’ successful summer sales are closely linked to the weather, with the summer sun bringing flocks of visitors to the area. Our new summer campaign is aimed at bringing a vibrant, exciting feel into our SPAR stores to encourage holiday visitors and locals alike.

“It is really important to us that we provide our independent retailers and SPAR stores with all the tools to increase sales and profits. This summer advertising campaign will help drive footfall to SPAR stores, allow our stores capitalise on the extra visitors to the area, and drive sales.”

The campaign is being reinforced by a range of SPAR-Tacular Summer PoS, social media assets and marketing updates, together with local online advertising.