Mondelez launches limited-edition Cadbury Twirl Mint

Mondelez International has unveiled limited-edition Cadbury Twirl Mint (rsp 75p), which will be available from the end of April.

Mint is one of the top five flavours for standard chocolate, and the mint chocolate category as a whole is worth £66 million at retail sales value (Nielsen). What’s more, new flavour launches are one of the key drivers of sales (Nielsen) within the chocolate confectionery category, especially among younger shoppers (Kantar).

Frederike Grohmann, brand manager, says: “The mint flavour paired with Twirl’s swirly and flaky texture is a must-try combo, which we can’t wait for shoppers to experience.

“With Twirl, we’re passionate about bringing value to the singles market through continued innovation. Over the past few years, we’ve brought orange, caramel and now mint flavours to the bar – driving the category into fresh and exciting places for both retailers and shoppers alike.”

The new flavour will be supported with PR, digital and social media activity to drive visibility and encourage trial among shoppers.

More product and category information to help drive sales within singles confectionery can be found at www.SnackDisplay.co.uk.