Brakes helps customers to capitalise on British Food Fortnight

Brakes has created a new range of marketing materials to help foodservice operators capitalise on British Food Fortnight, which takes place from 17 September to 2 October.

As a partner and long-standing advocate of Love British Food, which organises British Food Fortnight, Brakes has seen growing interest in the event, with its customers recognising that consumers are increasingly focused on food provenance and support for British food and farming (OnePoll). In response, the wholesaler has developed a series of themed menus, posters, recipes and point-of-sale materials to make it easy for foodservice operators to take part.

Recipes include modern twists on traditional favourites, such as Cumberland & Cabbage Yorkshire Pudding and Pulled Beef Cottage Pie.

Businesses can also access seasonal guides, fruit and veg calendars, and grower stories.

Cathy Amos, head of customer marketing at Brakes and an ambassador for Love British Food, said: “At Brakes, there’s always an extensive range of delicious in-season British produce to choose from.

“With British Food Fortnight just around the corner, we’ve created a raft of resources that will enable caterers to capitalise on the event across their menus. A selection of menu templates will allow them to highlight British dishes and ingredients, perhaps using some of the fantastic recipes that our development chefs have been busy creating for menus in care homes, pubs, coffee shops, hotels and schools.

“British produce remains a very important aspect of menu development, ranging from very specific locally sourced produce to a more generic British feel, depending on the customers’ requirements and their consumers’ perspective of provenance. However they incorporate British on their menu, British Food Fortnight is the perfect time to celebrate it.”