Bestway launches £250,000 Christmas campaign in depot
Bestway has launched a major Christmas campaign across all of its depots, representing over £250,000 of investment.
In collaboration with key suppliers, the ‘Your Home This Christmas’ initiative has been designed to create theatre and fun, with a large-scale ‘house’ being constructed in around 35 depots. There are supplier-branded rooms in each house with product pallets that will rotate in four weeks’ time to refresh the product offers.
In branches where space is limited, large sleighs, reindeers and PoS will be used.
Large digital screens will highlight special products, retailer promotions, and supplier content.
Bestway is also running a competition giving retailers the chance to win a share of a £56,000 prize fund. Every two weeks, in each depot, one winner will receive credit of £250 to be taken in January 2022, giving a total of 224 winners over eight weeks.
Kenton Burchell, trading director, says: “We are really excited by this Christmas campaign and believe it represents a first in UK wholesale with echoes of what consumers have come to expect on the high street.
“Now, retailers can enjoy large-scale fun which is interactive and engaging directly in depot and executed in a way that is highly professional and enjoyable. Our Christmas house is a perfect forum for suppliers to showcase their Christmas products. Never before have we looked to physically ‘bring alive’ Christmas in this way, or with such investment.
“What’s really important here is that after a challenging two years for the industry, the concept is designed to support, appreciate and reward our customers, and our suppliers too.
“We have devoted a significant sum to prizes and promotions to help retailers enjoy an ever more profitable trading over the festive period and boost supplier visibility at the same time.”
Bestway’s ‘Your Home This Christmas’ campaign is also supported by a trade press media campaign and through the company’s digital platforms.
Tel: Bestway Wholesale 020-8453 1234
