Kahlúa gets a new bottle design and lower abv
Pernod Ricard has unveiled a new bottle design for Kahlúa, the No.1 coffee liqueur.
Featuring stronger coffee cues and a more contemporary brand image, the new look is designed to capitalise on the growth of the brand’s Original sku, which has increased by 90.6% in value over the last 12 months (Nielsen) as consumers have embraced at-home cocktail making.
Chris Shead, off-trade channel director at Pernod Ricard UK, said: “Kahlúa is in double-digit growth as consumers have been experimenting with serves such as the Espresso Martini at home, and the brand is set to continue this momentum with an eye-catching new look that will enhance its visibility on-shelf.
“The pack refresh is a natural evolution for the brand, and we’re confident it will attract coffee lovers and recruit incremental shoppers to the category.”
Along with the new bottle design, the abv of Kahlúa Original has been reduced to 16% to address evolving consumer trends towards conscious drinking and lower-alcohol options, whilst offering the same rich and distinct flavour the coffee liqueur brand is known for.
