Simplee Aloe launches 100% natural and low-sugar Aloe Vera Water

Aloe vera juice company Simplee Aloe has launched “the first 100% natural and low-sugar Aloe Vera Water to reach the UK market”.

Corresponding with the UK government’s sugar tax, Simplee Aloe’s Water range contains less than 2.5g of sugar per 100ml. The range is also 100% natural and claimed to be the only Aloe Vera water on the market without artificial sweeteners.

Nisa Wholesale, Simply Heavenly, JJ Food Service and D&D Snacks are the first major wholesalers to launch Simplee Aloe Vera waters, while in the cash & carry sector the range is available in Imperial, Crown, and Thames.

The new Aloe Vera waters are available in two SKUs, one with Aloe Vera pulp and one without, and the products have an rsp of £1.49 and a trade cost of £5.20.

Alex Lai, co-founder and managing director of Simplee Aloe comments: “With new government guidelines and media coverage surrounding nutrition, consumers are becoming conscious about sugar consumption and health; consequently they are choosing products with low sugar content, as well as taste and functionality.”

“We are very excited to launch this brand new range of aloe vera waters into convenience wholesale and are sure our customers will benefit from stocking our innovative new range.”

The new Simplee Aloe 100% natural Aloe Vera waters, like the Simplee Aloe juices and health supplements already on the market, provide a host of vitamins, from A to E, plus calcium, magnesium, zinc and potassium — which aid digestion, skin and the immune system.