Crisp ’n Dry to relaunch in £1.99 price-marked bottle

Princes Group has revealed that British seed oil brand Crisp ’n Dry will soon be available to cash & carries/delivered wholesalers in a new price-marked one-litre bottle.

Available from 26 October, the vegetable oil will be packaged in cases of eight bottles to improve shelf efficiency and stock management for independent retailers.

Neil Brownbill, marketing director at Princes Group, says: “Crisp ’n Dry can be used for most dishes, from stir frying and basting to braising and roasting. Its versatility makes it ideal for the convenience sector where shelf space is limited.”

The new price-mark label will appear on the neck of the bottle and the body label will feature seasonal products.

Ranked as the UK’s leading vegetable oil brand, Crisp ’n Dry accounts for 36% of all branded oil sales. Over 13.5 million units of Crisp ’n Dry were sold in the 52 weeks to 19 July, according to Kantar.

Tel: Princes Group 0151-966 7000