Hancocks announces dates of three seasonal trade events

Hancocks has announced the return of its seasonal instore trade events, set to take place across all 14 depots.

The events are:

• Christmas Trade Showcase (9 October),

• Sweetest Day (6 November)

• Black Friday event (27 November)

Designed to support and celebrate independent retailers, the events will run from 8am to 8pm and promise a huge range of limited-time offers, product samples, and business insights.

At the Christmas Trade Showcase, visitors will be treated to complimentary hot chocolate and sweet treats, free festive goody bags and seasonal samples.

The Sweetest Day will feature big savings on key lines in-store and online. Retailers will benefit from standout deals, including £7.50 off KitKat Chunky Duo and £5 off the newly launched KitKat Chunky Funky.

Other offers include the trending Brain Licker at just £6.79, Haribo share bags at just £7.29, Rowntrees pouches at £4.99, and £3 off Mars, Snickers and Twix bars while stocks last.

Hancocks’ extensive range of pick and mix favourites will also feature heavily, with a £3 saving on Swizzels 3kg bulk and a copelling double discount deal on Kingsway pick & mix — customers buying 10 or more bags will save 40p per bag, with savings increasing to £1 per bag on 20 or more.

At the Black Friday event, Hancocks will roll out its deepest discounts of the year across hundreds of lines, including seasonal confectionery, bestsellers, drinks and impulse buys.

Kathryn Hague, head of marketing at Hancocks, said: “Our trade events are a big hit with customers who are able to take advantage of some incredible deals, sample exciting new products and speak directly to brand representatives.

“It’s not just about stocking up – it’s about giving our customers a brilliant shopping experience and helping them maximise sales during the busiest retail period of the year.

“From discovering new product launches to picking up merchandising tips and speaking with our knowledgeable team, we’re proud to support independent retailers with more than just great prices. These events are all about celebrating our customers and giving them the tools to succeed. The deals are genuinely too good to miss.”