Swizzels urges the trade to prepare for bumper Halloween

Swizzels is urging the trade to prepare for a bumper Halloween season by stocking up on its popular variety bags and themed ranges.

With Halloween falling on a Friday this year, demand for sharing formats and individually-wrapped treats for parties and trick-or-treating is expected to be higher than ever as people celebrate throughout the weekend.

As the UK’s No.1 supplier of variety bags (Circana), Swizzels’ Halloween portfolio continues to go from strength to strength, with Scrumptious Sweets 134g, Luscious Lollies 132g, and Curious Chews 135g (all £1.25 rsp PMP) described as must-stocks for the Halloween season.

Each sweet is individually wrapped, making the range ideal for trick-or-treaters, family sharing, and seasonal displays.

Thanks to its all-year-round appeal, the sweet maker’s variety bags retain their sales potential well beyond Halloween, making them a smart investment for retailers looking to manage seasonal stock efficiently.

Swizzels’ Halloween-themed range is also set to perform well this year, featuring packs such as Monster Treats (440g, rsp £4), Mummy Mix (340g, rsp £3) and the Trick or Treat Lolly Mix (330g, rsp £3).

For shoppers seeking bigger formats, the Swizzels Sweet Shop Favourites Tub (rsp £5) is ideal for retailers, offering a wide selection of individually-wrapped treats.

Clare Newton, trade and shopper marketing manager at Swizzels, says: “Halloween has become one of the biggest seasonal events and this year it falls on a Friday, meaning retailers should stock up in preparation for bigger celebrations across the weekend and expect heightened demand for sharing formats for parties and events.

“Our variety bags are an absolute staple at this time of year. They’re packed with treats to suit every taste, perfect for sharing, and ideal for trick-or-treating thanks to their individually wrapped format.

“Alongside our themed products and sharing tubs, Swizzels’ Halloween portfolio has something for everyone, helping retailers maximise seasonal sales and providing fun, affordable treats for the occasion.”