Danone launches new category management website for the trade

With Danone having eight of the top 10 water SKUs in convenience with Volvic and Evian, as well as being brand leaders in plant-based and baby milks in convenience, the company is well placed to use its category knowledge to help retailers drive sales.

The DANONE-THE-GO website combines key category trends, downloadable planograms, range recommendations, merchandising advice, and top tips in one place tailored to independent stores. The site also provides clarity on what the best-selling SKUs are and what store owners should look to stock to help drive sales.

Danone will also provide monthly updates on the website, which will feature key trends, hot topics, and new product developments.

The website will also allow independent owners to be able contact Danone to organise face-to-face merchandising visits to drive interactions and enhance in-store displays.

Charlotte Andrassy, head of category development – beverages & impulse at Danone, says: “The new website will give our retail partners an improved understanding of the different categories, whilst providing an increased knowledge of all our Danone brands. At Danone, we’re committed to providing the best support to independent retailers and this launch allows us to provide customers with the best tools to help support and grow their businesses.

“As a business, we’re also on a mission to bring health through food and drink to as many people as possible. The new website will enable retailers to come on this journey with us, helping them make the healthy choice the easy choice.”