New-look Always Dailies Pantyliners now in £1 price-marked packs

Always Dailies Pantyliners, the UK’s best-selling range within the liners segment (IRI), is now available to wholesalers in cases of six £1 price-marked packs.

The round-pound mechanic has been incorporated on newly designed packs of Always Dailies Pantyliners, with each box containing 20 individually-wrapped pads to deliver a more compact, discreet and convenient format for women on the go.

Lourdes Fuentes, brand manager for Always, which is owned by Proctor and Gamble, says: “The launch of the new PMP range is fantastic news for wholesalers, as price-marked products in general and wrapped pantyliners within the femcare sector are known to perform particularly well in the convenience channel.”

Tel: Proctor and Gamble (01932) 896000