Tetley relaunched with TV, social media and on-pack activity
Tata Global Beverages has relaunched Tetley with a new brand positioning, ‘For the Love of Tea, For the Love of Tetley’, and a comprehensive marketing campaign. The initiative is being […]
£1.3 million investment package for Tetley Cold Infusions
Tata Global Beverages has announced a £1.3 million investment in its Tetley Cold Infusions range with new products, new formats, and a programme of marketing and in-store support. A new […]
Record orders at Fairway ‘Meet the Member’ event
Deals worth more than £900,000 were struck at Fairway Foodservice’s latest ‘Meet the Member’ event, which was held at Villa Park in Birmingham. The record figure beat the previous highest […]
Reducing reliance on black tea – tips from Tetley
Brett Grimshaw (pictured), business sector controller at Tata Global Beverages, highlights the growth opportunities presented by different styles and formats of tea. What proportion of your business goes through the […]
Virtual Tetley sales assistant launched in Bestway stores
Tata Global Beverages has developed a new virtual Tetley sales assistant, who has started working for the company in selected cash & carries. The application, which goes live at Bestway today (1 December), […]
