Brakes launches £100,000 Menu Match promotion
Brakes has launched a new promotion offering more than £100,000 worth of prizes to its mybrakes rewards members. Menu Match allows a mybrakes rewards customer to ‘Peel and Play’ to […]
Sysco signs deal with Shell to harness 20 GWh of wind power a year
Sysco GB has signed a new deal with Shell Energy Europe to harness 20 gigawatt hours of wind power a year until 2035 as it delivers on its commitment to […]
Brakes launches second round of ‘Get Set Supply!’ to back smaller suppliers
Brakes has launched the second round of its ‘Get Set Supply!’ programme, designed to help small businesses break into the wholesale market. Following the successful completion of the first round […]
Brakes launches La Boulangerie Premium Bakery
Brakes has launched La Boulangerie Premium Bakery, bringing together its premium range of breads, pastries and cakes under a new banner. The range of more than 150 products is designed […]
Sysco acquires catering butcher Fairfax Meadow
Sysco GB has acquired Fairfax Meadow, one of the UK’s leading catering butchers, from Hilton Foods. The acquisition marks the latest stage in Sysco GB’s strategy to grow its centre-of-plate […]
Brakes launches Countdown to Christmas campaign
Brakes has launched ‘Countdown to Christmas’, a campaign designed to help operators to make the most of the festive period, with a range of new products, offers and supporting activity. […]
Brakes launches ‘Get Set Supply!’ to support smaller suppliers
Brakes has launched ‘Get Set Supply!’, a new initiative to support small businesses that want to start supplying wholesale. According to the foodservice wholesaler, ‘Get Set Supply!’ is set to […]
Sysco announces changes to its European merchandising teams
Sysco has promoted Sysco GB merchandising VP Stuart Smith to the role of merchandising VP for Sysco Europe. Having joined Brakes from Sainsbury’s more than 20 years ago, Smith has […]
Brakes introduces Citavo range of hot beverages
Brakes has launched a range of hot beverages under Sysco’s new Citavo brand. Working in partnership with Cafédirect, the range is led by a selection of premium roast and ground […]
Brakes introduces exclusive range of gelatos and sorbettos
Brakes has revamped its premium ice-cream range with the introduction of an exclusive selection of gelatos and sorbettos from Hackney Gelato and Jude’s. The new gelatos from Hackney Gelato are […]
YouTube stars the Sidemen launch Sides ice cream range in Brakes
Brakes is now stocking a new range of ice cream products under the Sides brand from the YouTube phenomena the Sidemen. The Sidemen, which have more than 22 million followers […]
More than 75 suppliers showcase products at Brakes Foodie Expo 25
Brakes has launched Foodie Expo 25, two interactive exhibitions where food businesses can sample food, see chef demonstrations of on-trend food, and hear about the latest developments in food cuisine […]
