Big Brand Event launched by Today’s Group
The ‘Big Brand Event’ is a new initiative for customers of Today’s Group wholesale members. It enhances national three-weekly promotions by showcasing the chosen brand of a featured supplier over […]
McVitie’s ‘Sweeter Together’ campaign launched with trade activity
Pladis has announced the launch of its new McVitie’s Masterbrand campaign, ‘Sweeter Together’, which shows how the act of sharing a biscuit has the power to bring people together. The […]
£88 million growth opportunity for biscuits in convenience – pladis
Matt Blake (pictured), head of wholesale at pladis, explains the importance of wholesalers and their customers meeting consumers’ various need states. What proportion of your business goes through the wholesale […]
Palmer and Harvey launches Bakedirect van sales division
Bakedirect has joined Palmer and Harvey’s direct van sales operations, which already includes Sweetdirect and Snacksdirect. The 25 van service, linked to suppliers including Warburtons, McVitie’s, Premier Foods and Carrs […]
UB: how to achieve better biscuit sales
United Biscuits has launched a ‘Better Biscuits, Best Sellers’ initiative, aimed at achieving total biscuit category growth by up to £88 million in the next five years. The campaign supports the company’s current advice platform […]
