Sugro UK appoints Sue Hubber as business development manager

Date: April 19, 2023Leave a comment

Sugro UK has appointed Sue Hubber as business development manager for the south. Hubber (pictured) joins the group from First Quality Foods, where she was commercial manager. Before that she […]

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Britvic launches £3m summer campaign for Lipton ice tea

Date: July 10, 2019Leave a comment

Britvic is launching a £3 million summer campaign, ‘Sunshine Makes It Taste Better’ for Lipton, the UK’s No.1 ice tea brand (Nielsen). The multi-platform campaign includes a new TV creative […]

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‘Wholesale is of critical importance’ – Ian Patefield of Britvic

Date: June 25, 2019Leave a comment

Ian Patefield (pictured), the newly appointed GB wholesale director at Britvic, talks about the company’s new division covering convenience, catering and licensed trade. What proportion of your business goes through […]

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Britvic refreshes Tango with new look and three sugar-free flavours

Date: March 20, 2019Leave a comment

Britvic is investing in its Tango brand with the introduction of three new sugar-free flavours, a packaging redesign and a £2.2 million marketing investment that will see the brand back […]

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Britvic launches Robinsons Fruit Creations in convenience with PMP

Date: February 12, 2019Leave a comment

Britvic has launched Robinsons Fruit Creations in the convenience and wholesale channels with an exclusive PMP, following the product’s success within the grocery sector. The £1.99 price-marked one-litre bottles are […]

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Britvic and Diabetes UK announce a three-year partnership

Date: November 21, 2018Leave a comment

Britvic plc and Diabetes UK have announced a new three-year partnership. Through a combination of corporate donation and employee fundraising, Britvic will aim to raise £500,000 to improve the lives […]

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Limited-edition J2O Glitterberry is back – and earlier this year

Date: September 13, 2018Leave a comment

J₂O’s favourite limited-edition flavour, J₂O Glitterberry, is back and this year and Britvic has made it available earlier than in previous years to allow the trade to maximise seasonal sales […]

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Britvic lifts spirits with relaunch of mixers

Date: October 24, 2016Leave a comment

Britvic has relaunched its mixers and juices range in a new bottle that emphasises the brand’s classic British heritage. In addition, Britvic’s Indian Tonic Water has been reformulated in response […]

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Britvic reinforces commitment to great service

Date: April 19, 2016Leave a comment

Trystan Farnworth (pictured), commercial director of wholesale at Britvic, offers a candid assessment on where and how wholesalers can improve. What is your biggest source of frustration when you scour […]

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Product news summary 5th June 2015

Date: June 5, 2015Leave a comment

HEADLINES THIS WEEK: – MAJOR MARKETING PUSH FOR STOWFORD PRESS – DOMESTOS AND UNILEVER REUNITE WITH UNICEF – CBL DRINKS EXTENDS 1870 MIXER RANGE – TANGO RETURNS TO TV SCREENS

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